Building
What I'm doing now
A now page, refreshed when the work actually changes. Last updated October 2026. If it's not here, it's not a priority.
Currently building
Every day
Menuraq
The operating system for food businesses. The daily work right now is the unglamorous part: multi-branch operations, writes that survive a dropped network, and payments the way the market actually pays.
Growing
Website products
Two portfolio systems, one for creators and one for photographers, plus the custom builds behind them. Smaller scope than Menuraq, the same standard of work.
Experimenting
AI tooling
Assistants, agents and content systems. Most of these die in a weekend. The ones that survive the week get written up while the lessons are still fresh.
Shipped
Small tools
Mettle, Orator and other short builds — voice-first practice tools that exist because a problem annoyed me for a week.
See the workSide projects
Currently learning
Distribution
Getting a product in front of the people who would actually pay for it. The half of the job nobody teaches next to the code.
Design under constraint
Typography, motion and restraint. The gap between a site that was built and a site that was designed is mostly what you left out.
How owners buy software
Two years of conversations with people who run food businesses, and what that taught me about scope, pricing and patience.
Experimenting with
Agents that do real work
LLMs / ToolingNot chatbots. Systems that hold context, take an action and show their reasoning — drafting, auditing, planning.
Voice-first interfaces
Audio / ProductsSpeaking is faster than typing for practice and rehearsal. Mettle and Orator are where I test that idea.
Web experiences
Motion / TypographyType as structure, motion with a reason, pages that feel finished. This site is the longest-running experiment.
What's next
The goals this page is pointed at
Menuraq in daily use
Not pilots, not demos — the system a business opens every morning and closes every night.
A website practice that runs itself
Two products, a clear offer, and work that arrives because the last site spoke for itself.
Write more in public
The lessons are only worth something once they leave my notes.